The influence of banner position and user experience on recall. The mediating role of visual attention

Spanish Journal of Marketing - ESIC

Journal Article

Francisco noz-Leiva

Lu isca

C'elia Ramos

Carlos Sousa

Marouan Bouhachi

Publication

Year of publication: 2021

Volume: 25

Issue: 1

Pages: 85--114

Identifiers

ISSN: 2444-9709

Other: 111003000

Locators

URL: Array

DOI: 10.1108/sjme-04-2020-0050

Alternative Titles