This seminar will take place on April 5 at 15:30, online via Zoom (link below)
https://videoconf-colibri.zoom.us/j/97896556912?pwd=cHRkeU9sUG1RQVJwMGZCbzNNeFc2Zz09
Our seminars are free to attend and open to everyone. Please share with whomever may be interested.
Summary
Can Marketing contribute to Sustainability? And to responsible production and consumption (SDG 12)? In this seminar we are going to discuss some of the current research on this topic and gaps for future investigations. An example will be presented and discussed, which is the working paper "Does organic food consumption impact subjective well-being? A mediation-moderation approach". In this research, we investigate two questions: 1) Does eating organic food make people feel good? 2) If so, under what circumstances? Previous research has suggested an association between happiness/pleasure and the consumption of organic food. However, there is still a need to better understand the boundary conditions for the effects of organic food consumption (OFC) and subjective well-being (SWB). Thus, a model is tested for the OFC-SWB relationship, considering the mediation effect of emotional process (self-enhancement) and the potential moderation of food-related lifestyles, health concern, environmental concern, and locavorism. The study is based on primary data from a survey of 581 organic food customers. The seminar will finish with a discussion of the implications for theory and practice.
Speaker's bio
Celso Matos is an Assistant Professor at DEG-Técnico, ULisboa. He holds a Ph.D. in Management, with a focus on Marketing, Brazil (UFRGS, 2009). He is the author or co-author of 64 papers in scientific journals since 2000. Celso's research focuses on Marketing, Marketing and Strategy interface, Entrepreneurship, Resilience of small business, Responsible Production and Consumption (SDG12), and Consumer Behavior. He has supervised 32 master students and 9 doctoral students. His research has been published in relevant journals such as the Journal of the Academy of Marketing Science, Marketing Intelligence & Planning, Psychology & Marketing, Journal of Social Marketing, International Journal of Retail & Distribution Management, and Journal of Small Business & Entrepreneurship. He is regional editor of the Spanish Journal of Marketing (Emerald).
ORCID Profile: https://orcid.org/0000-0002-2538-9089