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Place branding: revealing the neglected role of agro food products

International Review on Public and Nonprofit Marketing

Journal Article

C Lopes

J Leitao

Rengifo Gallego

Publication

Abstract
This study reviews the literature on the subject of place branding, in order to understand how this practice has provided a synergistic association between territorial brands and agro-food products from certain places. An empirical analysis of references resulting from a search in three databases allowed identification and selection of 261 studies, indexed in the SCImago Journal Rank (SJR), on the subject of place branding, and they were classified in seven different categories.
Year of Publication:
2018

Identifiers

ISSN:
1865-1984
Other Numbers:
2-s2.0-85055706351

Locators

DOI:
10.1007/s12208-018-0211-9

Sustainable Development Goals