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Strategic coopetition of global brands: A game theory approach to 'Nike + iPod Sport Kit' co-branding

International Journal of Entrepreneurial Venturing

Journal Article

F. Rodrigues

V. Souza

J. Leitão

Publication

Year of Publication:
2011
Volume:
3
Issue:
4
Pagination:
435-455

Identifiers

Other Numbers:
2-s2.0-84857330688

Locators

DOI:
10.1504/IJEV.2011.043387

Sustainable Development Goals