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Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory

International Journal of Retail & Distribution Management

Journal Article

Marcelo Pereira

Martin Petroll

João Soares

Celso de Matos

Martin Hernani-Merino

Publication

Year of Publication:
2023

Identifiers

Other Numbers:
117103763

Locators

URL
Array
DOI:
10.1108/IJRDM-09-2021-0394

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