Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT

Journal Article

Marcelo Pereira

Martin Petroll

João Soares

Celso de Matos

Martin Hernani-Merino

Publication

Year of Publication:
2023

Identifiers

Other Numbers:
WOS:000838698300001

Locators

URL
Array
DOI:
10.1108/IJRDM-09-2021-0394

Sustainable Development Goals