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The effects of environmental factors on B2B e-services purchase: perceived risk and convenience as mediators

Journal of Business & Industrial Marketing

Journal Article

Publication

Abstract

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<jats:title content-type="abstract-subheading">Purpose</jats:title>
<jats:p>Based on the stimulus-organism-response (SOR) framework, this paper aims to analyze the influence of environmental factors (e.g. competitive pressure) on the firm’s evaluations (i.e. perceived risk and convenience) and response (intention to purchase e-services).</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title>

Year of Publication:
2019

Identifiers

ISSN:
0885-8624
Other Numbers:
67647722

Locators

URL
Array
DOI:
10.1108/jbim-12-2017-0305

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