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THE EFFECTS OF MARKETING PRACTICES - BUSINESS STRATEGY ALIGNMENT ON PERFORMANCE

Revista Brasileira de Marketing

Journal Article

Celso de Matos

Flavio Martins

Mariana da Rosa

Renata Bernardon

Publication

Year of Publication:
2018

Identifiers

Other Numbers:
WOS:000449007100006

Locators

URL
Array
DOI:
10.5585/BJM.V17I6.3774

Sustainable Development Goals