Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators

Journal Article

Celso de Matos

Publication

Year of Publication:
2008
Volume:
36
Issue:
4
Pagination:
578-596

Identifiers

ISSN:
0092-0703
Other Numbers:
6414299

Locators

URL
Array
DOI:
10.1007/s11747-008-0121-1

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