From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment

RAUSP Management Journal

Journal Article

C.P.V. Santos

E.L. Lopes

J.C. Dias

A.G.P. de Andrade

C.A. Matos

R.T. Veiga

Publication

Year of Publication:
2021
Volume:
56
Issue:
3
Pagination:
348-366

Identifiers

ISSN:
25310488
Other Numbers:
2-s2.0-85112667687

Locators

DOI:
10.1108/RAUSP-10-2020-0247

Sustainable Development Goals