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Drivers and Outcomes of Customer Loyalty in the E-banking context: the moderating effect of Attitude Towards AI, Personalisation, and Financial Literacy

Graduation
Year of publication
2024
Graduation type
MSc
Institution
Instituto Superior Técnico - Universidade de Lisboa
Program - MSc
MSc in Engineering and Management of Innovation and Entrepreneurship (MEGIE)
Student and Advisors
Student
Bárbara Azevedo
Advisor
Sustainable Development Goals