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Behavioral Science and Nudging as a Tool for Organizational Effectiveness

Online Event |

As part of CEGIST's seminar series, we are proud to announce that Diogo Gonçalves (CEGIST) will present the work "Behavioral Science and Nudging as a Tool for Organizational Effectiveness".

This seminar will take place on November 24 at 15:00, online via Zoom (link below)

https://videoconf-colibri.zoom.us/j/97029083186?pwd=b0l0cThQKzJEcFZxMFFTdmkzRmJXZz09

Our seminars are free to attend and open to everyone. Please share with whomever may be interested.

Diogo Gonçalves
Diogo Gonçalves

Summary

Nudge theory is built on Behavioral Science, and conveys the idea that subtle and indirect suggestions can influence people's behavior and decisions, without forcing or coercing them. In this presentation, we will explore some examples of effective nudges for different types of change scenarios, and how you can apply them to improve the way organizations deal with risk, productivity, and wellbeing.

 

Speaker's bio

Diogo Gonçalves holds a Bachelor's degree in Social Psychology from ISPA and a Master's degree in Data Analysis applied to Marketing from NOVA-IMS. Currently, he is advancing his expertise as a PhD candidate in Behavioral Economics at the University of Tilburg in the Netherlands. In addition to his academic pursuits, Diogo serves as an invited professor at DEG-IST and is the founder of Nudge Portugal.