Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory

International Journal of Retail & Distribution Management

Journal Article

Marcelo Pereira

Martin Petroll

João Soares

Martin Hernani-Merino

Publication

Year of publication: 2023

Identifiers

Other: 117103763

Locators

URL: Array

DOI: 10.1108/IJRDM-09-2021-0394

Alternative Titles